Brand-New
Innovation und Kreativität durch Design Thinking
Neue Impulse erhalten
für Marketing, Vertrieb, Prozesse etc.
systematisch und kompetent
Nutzerorientierte Problemlösung
In enger Anlehnung an das Konzept eines Designs kommt das kreative Lösen von Problemen. Komplexe Prozesse müssen überwunden und diverse Fähigkeiten eingesetzt werden, um neue sowie geeignete Lösungen für ein Problem zu finden.
Brand-New
Lorem ipsum .... Nach einer klaren Analyse, einem transparenten Briefing und einer strategischen Planung eine fundierte Kampagne realisieren und eine starke Marke zu entwickeln.
digitalmedia berät rund um das Thema Marke und Markenmanagement und setzt professionell alle notwendigen kommunikativen Schritte um. Dabei betrachtet digitalmedia Marken umfassend. Marken sind mehr als Namen und Werbebotschaften, sie sind gelebte und in Produktform gegossene Identitäten und Philosophien, die von Menschen entwickelt und getragen werden.
Auf dieser Basis betreibt digitalmedia strategische Positionierung, mediale Inszenierung und absatzfördernde Kommunikation – als Anwalt und Partner der Auftraggeber.
Design Thinking Prozess
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How-to |
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1. Understand |
First, understand the data challenge, business problem, and/or regulation. |
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2. Observe |
Observe and gather insights about a user’s needs. After all, it’s the people in the business who have to use the data every day. |
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3. POV |
Create a theory, about the user’s needs, pain points for ways to improve. |
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4. Ideate |
Generate ideas for possible solutions to the defined data challenge. |
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5. Prototype |
Create a possible solution to test your theory. |
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6. Test |
Gather feedback from users and stakeholders about concept and prototype. Iterate theory, ideate, prototype, and test as needed. Create a company culture to test and learn from your data. |
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7. Storytelling |
Tell the story to users and stakeholders to gain buy-in. |
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8. Pilot |
Pilot your idea within your organization |
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9. Business Model |
Incorporate data insights discovered in your design thinking process to your business model. From sustained use of design thinking, it’ll become your competitive advantage. |
Nutzen
The benefits and value Ms. Sriram has reaped in implementing design thinking has been tangible and sustainable. By strategically using clean data, resulting in a significant ROI, she’s been able to reassert big data’s staying power. She’s been able to partner with the newest technology and get good data quality to help her enable people to make faster and better decisions – inside the company and with customers. She also built a culture of integration and interaction between silos, using “and” rather than “versus”.
This inspiring and data strategist reminded us, “Innovation doesn’t require large volumes of data, but it requires clean data and people who know your business and customer … Design thinking is a lifestyle commitment. It doesn’t happen overnight, it takes years. And it comes from top down and bottom up.”
Konzept
She quoted Tim Brown, CEO of IDEO, “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”
To reframe design thinking within a data context, it is a method to solve data challenges and to generate innovative solutions, based on a user-centered approach with a multi-disciplinary team.